In-store POS advertising (Point Of Sale advertising) is a strategic pillar in retail marketing. Whether for a small store or a large chain, it plays a central role in highlighting products, creating a strong visual identity, and optimizing sales. Its goal is clear: capture the customer’s attention at the right moment, right where the purchase decision is made.

In-store POS displays come in many forms, from traditional displays to modern interactive kiosks. They can be used to promote special offers, enhance brand awareness, or guide customers through their buying journey. By combining attractive elements such as bright colors, impactful messages, and engaging visuals, these displays instantly grab attention and spark interest.

Today, digital POS advertising further enhances this marketing tool. With dynamic screens, interactive totems, and touchscreen kiosks, businesses can offer personalized and engaging content. It goes beyond visual communication; these tools also allow for data collection to better understand customer behavior.

In summary, in-store POS advertising is an essential strategy to boost sales, strengthen your brand image, and convert visitors into loyal buyers.

1. What is In-store POS Advertising?

In-store POS advertising refers to all communication tools designed to capture customers' attention directly in the store. Its goal is to highlight a product, brand, or promotional offer and play a key role in the sales strategy. Whether in a local shop, a large supermarket, or a specialized boutique, POS displays come in various formats suited to business needs.

Different types of In-store POS displays

There are several types of POS displays, each serving a specific role to meet commercial objectives:

• Physical POS displays: Includes cardboard displays, totems, shelf talkers, posters, and shelving units. These traditional tools, commonly used in stores and supermarkets, help highlight products or promotions.
• Digital POS displays: With tools like interactive totems, touchscreen kiosks, and digital screens, in-store POS advertising becomes even more attractive and personalized. These digital displays allow for varied content (videos, animations) and direct customer interaction.

Whether physical or digital, POS displays are strategically placed in key areas: at the entrance, at the end of aisles, in window displays, or near the checkout. These locations are selected to maximize impact.

Main objectives of In-store POS Advertising

In-store POS advertising serves several key objectives:

1. Attract Attention: POS displays are designed to grab customers' attention, whether through bright colors, striking visuals, or strategic placement. For example, a well-designed window display can draw in passersby.
2. Encourage Purchases: By highlighting products or promoting discounts, retail POS advertising stimulates impulse buying. An attractive end-cap or a digital screen displaying promotional videos can encourage customers to add items to their cart.
3. Strengthen Brand Image: Advertising POS helps communicate the brand’s values and identity clearly and memorably. It helps differentiate a store from its competitors while creating an immersive customer experience.
4. Guide Customers: Some POS displays, like interactive kiosks, provide information and direct customers within the store, streamlining their shopping experience.

Why integrate digital POS Advertising into your strategy?

With the evolution of technology, digital POS advertising brings a fresh dimension to in-store communication. By combining dynamic tools like touchscreens or connected totems with innovative dynamic display software, businesses can offer interactive and memorable experiences. These modern solutions enable real-time content updates and adapt to the specific needs of each store or boutique.

In conclusion, in-store POS advertising remains an essential tool to attract attention, engage customers, and increase sales. Whether you choose physical or digital displays, defining your objectives clearly is key to maximizing their effectiveness.

2. Different types of In-store POS Advertising

In-store POS advertising plays a central role in retail marketing strategies, thanks to its ability to attract attention, influence purchase decisions, and reinforce brand image. Each type of POS display serves a specific purpose, and it's essential to choose the right POS tools for your store. Here's an overview of the main formats of in-store POS advertising.

Traditional POS Advertising

Traditional POS tools are widely used for their effectiveness and simplicity. They include:

• Displays and racks: These tools help showcase key products directly on the shelf. They are perfect for organizing items and drawing customers’ attention.
• End-cap displays: Positioned in strategic locations, they are ideal for promoting special offers or product launches. In-store POS advertising at end-caps maximizes visibility.
• Totems and banners: Placed at entrances or high-traffic areas, they catch the eye with their bold visuals. These POS displays are particularly suited for promotions or key messages.
• Sidewalk signs: Used in window displays or outside stores, these tools grab the attention of passersby and encourage them to enter your shop.

Digital POS Advertising

The rise of technology has led to the creation of digital POS advertising, offering modern and interactive solutions. It's perfect for creating an immersive experience and captivating customers with dynamic content. Options include:

• Dynamic screens: These screens display videos, animations, or promotional messages that instantly grab attention. They are particularly effective in window displays or near checkout counters.
• Touchscreen kiosks: These provide customers with interactive, personalized experiences, such as product information or shopping guides. These POS displays enhance customer engagement.
• Totems with HD screens: Combining design and technology, they are ideal for welcome halls or window displays. These POS displays allow for impactful visual messaging.

Combining traditional and digital POS Advertising

Blending traditional and digital POS tools maximizes impact by combining striking visuals with interactive experiences. For example, a cardboard display could be equipped with a small screen to display videos or an interactive kiosk to enrich the customer experience.

Whether it’s store POS, retail POS, or sales POS, the choice of in-store POS advertising tools should be guided by your marketing goals and customer profile. A well-thought-out strategy that combines tradition and innovation will help you make the most of in-store POS advertising.

3. Benefits of In-store POS Advertising

In-store POS advertising is a strategic tool offering numerous benefits for retailers. Whether optimizing sales, improving the customer journey, or strengthening brand image, retail POS advertising is an invaluable asset. Here are the main advantages it brings.

Increased sales

One of the main benefits of in-store POS advertising is its ability to drive sales. Nearly 65% of purchase decisions are made in-store, often influenced by an attractively placed POS display. POS types, whether traditional like displays or digital like dynamic screens, play a crucial role in:

• Attracting customers’ attention to promotions or key products.
• Encouraging impulse purchases with impactful visuals.
• Showcasing new products or exclusives in your store POS.

By optimizing your POS displays, you directly increase your chances of converting visitors into buyers.

Optimizing the customer journey

A well-designed in-store POS advertising strategy helps streamline and guide the customer journey. By placing POS displays in strategic locations, you can:

• Direct customers to key areas of your store.
• Highlight important promotions or categories with totems, banners, or other advertising POS.
• Simplify decision-making with clear, informative messaging.

For example, an attractive window display captures attention from outside, while displays or interactive kiosks inside enhance engagement and help customers find products.

Reinforcing your branding

Retail POS advertising isn't just about driving sales—it also plays a crucial role in reinforcing your brand image. Custom POS displays with your colors, logo, and messages convey your visual identity consistently and professionally. This helps:

• Foster customer loyalty by creating a memorable and cohesive experience.
• Differentiate your store POS from competitors.
• Build trust with your customers.

In summary, in-store POS advertising is more than just a communication tool. By combining digital POS and traditional displays, you can boost sales, streamline the customer journey, and strengthen your brand, making your POS displays an essential marketing investment.

4. The importance of digital signage in in-store POS displays

Integrating digital signage into an in-store POS display strategy has become essential to meet the expectations of modern consumers. This technology, which combines innovation and efficiency, transforms your POS display supports into interactive and engaging tools. Whether you are a small boutique or a large retailer, digital signage offers unique opportunities to capture your customers’ attention and maximize results.

Benefits of digital signage for in-store POS displays

Flexibility and responsiveness

One of the major advantages of digital signage is its flexibility. Unlike traditional POS supports, you can update your content in real-time. Want to promote a flash sale, a new product, or a special event? With software like Disign, you can refresh your visuals on screens with just a few clicks. This responsiveness ensures that your in-store POS display remains relevant and appealing.

Interactivity and engagement

With digital POS displays such as touch kiosks or interactive screens, you can offer a unique experience to your customers. These devices allow you to:

• Personalize the customer experience: Customers can explore your products, discover promotions, or even receive recommendations via an intuitive interface.
• Boost engagement: Interactivity sparks customers’ interest and encourages them to stay longer in your POS boutique.

Attractiveness and modernity

Dynamic screens capture attention more effectively than traditional POS displays. Using animations, videos, and HD visuals, your messages become more impactful. By integrating digital signage into a POS window display, you can not only attract passersby but also give them a modern and professional first impression of your store.

Connectivity and simplified management

With digital signage, your POS display supports seamlessly integrate into your digital ecosystem. Features like APIs or webhooks, available through digital signage platforms, allow you to synchronize your content with other marketing tools. For example, you can connect your POS display to your database to showcase promotions based on stock levels or real-time purchasing trends.

Why adopt digital signage?

Adopting digital signage means modernizing your in-store POS display and maximizing its effectiveness. By combining digital and traditional POS, you create an immersive and innovative customer experience. Whether for a small boutique or a large retail chain, this approach strengthens your brand image and optimizes sales.

In conclusion, digital signage is a crucial tool for transforming your POS display supports into a new generation of communication, perfectly aligned with today’s consumer expectations.

5. How to integrate phygital into your POS strategy?

Phygital, which merges physical and digital experiences, is revolutionizing in-store POS strategies by offering a unique and immersive customer experience. By integrating digital tools into your POS supports, you can better engage your audience while optimizing commercial performance.

Phygital ideas for your in-store POS displays

QR codes on displays

Adding QR codes to your POS display supports enhances the customer experience. By scanning these codes, visitors can access:

• Detailed product information.
• Video tutorials.
• Exclusive online or in-store promotions.

This simple method combines interaction and practicality while increasing the impact of your POS commerce.

Interactive kiosks

Touch kiosks have become essential to phygital in stores. They allow customers to:

• Browse your full catalog.
• Check real-time product availability.
• Place orders directly in-store.

These kiosks enhance the efficiency of your digital POS displays and turn shopping into a smooth, engaging process.

Augmented reality

Augmented reality brings a fun and innovative dimension to your POS boutique. Through screens or mobile apps, customers can visualize products in their environment or try on items virtually. This approach modernizes your POS window display and attracts passersby.

Why adopt phygital in your in-store POS displays?

By integrating phygital into your in-store POS displays, you:

• Create a memorable experience for your customers.
• Attract a younger, tech-savvy audience.
• Maximize profitability with tools that combine innovation and efficiency.

Phygital, when applied to your POS supports, is the key to modernizing your POS advertising strategy and meeting the expectations of connected consumers.

6. The POS dynamic: a key driver for modern retail

In the world of modern retail, dynamic POS is revolutionizing points of sale. Unlike traditional supports, it uses digital signage to broadcast captivating multimedia content that can be updated in real-time. This transformation changes how retailers interact with customers in-store.

Benefits of dynamic POS

Flexibility

Dynamic POS allows instant updates to your advertising content. You can tailor messages based on current promotions, special events, or seasonal changes. This level of responsiveness is impossible with traditional static supports. As a result, your POS display supports remain relevant and effective.

Visual impact

Dynamic screens capture more customer attention with animations, videos, or moving graphics. This ability to stand out in aisles or POS window displays maximizes the impact of marketing campaigns and encourages impulse purchases.

Personalization

With digital POS, you can customize messages for your audience based on different criteria:

• Time of day.
• Store location.
• Customer profile or behavior.

This level of personalization increases engagement and enhances the in-store experience.

A connected tool for optimized performance

Digital signage software like Disign makes managing dynamic POS even more effective. With these tools, you can:

• Manage displays remotely.
• Integrate APIs and webhooks to connect POS display supports to management solutions (CRM, stock tracking, etc.).
• Automate content distribution based on predefined rules.

Dynamic POS is no longer just an advertising support; it is a strategic tool for modernizing your in-store POS displays, improving your POS commerce, and fostering customer loyalty. Thanks to its visual impact and advanced features, it is now essential for standing out in an increasingly competitive retail environment.

7. Tips for designing your in-store POS displays

For your in-store POS display to be truly effective, careful design is essential. Here are some practical tips to optimize your POS supports and maximize their impact in-store.

1. Define your objectives

Before selecting the right type of POS, clearly defining your objectives is crucial. Do you want to promote a special offer, boost your brand awareness, or increase sales? Each goal requires a different approach. For example, for a short-term promotion, a POS window display or a dynamic stand may be more effective. If you aim to strengthen brand identity, a well-designed POS display support consistent with your branding will be more appropriate.

2. Adapt POS to your target audience

Your POS boutique should be designed with your clientele in mind. Depending on age, gender, preferences, or location, POS supports must capture the right audience’s attention. A POS advertising strategy targeting young customers will differ from one aimed at older clients. Adapting supports to your target audience ensures greater effectiveness and engagement.

3. Focus on visual impact

An effective POS sales display stands out through its visual impact. Use attractive colors, striking visuals, and a clear message. A well-designed POS support immediately captures attention and encourages customers to stop. Maintain consistency with your brand identity to reinforce your image and ensure smooth communication.

4. Integrate modern technologies

Combining digital elements with physical supports can maximize the effectiveness of your in-store POS display. For example, a digital totem or a dynamic display screen can attract attention and engage customers. By merging digital and physical POS, you create a more immersive and interactive experience.

5. Choose strategic placements

The placement of your POS supports is a key factor in their effectiveness. Position them in high-traffic areas, such as endcaps, near checkout counters, or in your storefront to ensure maximum visibility. High visibility is essential to capture customer attention and encourage impulse buying.

By following these tips, you will optimize your POS supports to maximize their impact on sales and customer engagement.

Conclusion

In-store POS displays are essential for boosting sales and enhancing brand image. Whether opting for traditional or digital supports, the key is to adopt a coherent and impactful strategy. By integrating POS supports suited to your business objectives, you can capture customer attention, guide their purchasing journey, and drive engagement.

By combining POS supports such as display stands, totems, or interactive screens, you offer a richer and more immersive experience. Phygital, with modern technology integration, optimizes your POS commerce impact while meeting modern consumer expectations.

To maximize efficiency, use a digital signage solution like Disign, enabling simple and connected management of your digital POS displays. With a well-planned POS strategy, you’ll have all the tools to stand out and attract new customers.