In-store display- Digital signage

In a context of increased competition and changing shopping behaviors, store managers must rethink their strategy to stay competitive. Today's consumers demand a seamless and interactive customer experience, making digital signage essential. By installing interactive screens and LED panels, you can capture the attention of passersby and enhance the in-store experience. Digital signage allows you to display targeted messages that are updatable in real-time, improving the visibility and impact of your promotions.

Disign, a SaaS digital signage software, is the ideal solution for financial executives, general managers, and marketing managers in stores. With its simple and intuitive interface, Disign allows you to easily manage content, whether it’s for local promotions, new offers, or special events. This flexible and scalable solution improves profitability, strengthens brand image, and boosts the customer experience in-store.

What is digital signage in stores and how does it work?

In-store digital signage is a modern communication solution that transforms how businesses interact with their customers. It relies on digital devices such as interactive screens, touch kiosks, LED panels, and digital totems, designed to display impactful visual content. This technology allows real-time sharing of promotions, new arrivals, or personalized messages, capturing customers’ attention as they enter the store.

Unlike static paper or printed posters, digital signage offers unmatched flexibility and enhanced visual impact. Messages can be instantly modified, adapted to key moments of the day or specific events, offering reactive and engaging communication.

Adopting in-store digital signage means offering your customers an innovative experience, while increasing your visibility and boosting sales with modern and captivating communication.

The benefits of digital signage in stores

Digital signage has become an essential tool for stores looking to stand out in a competitive environment. By combining interactive screens, LED panels, and illuminated window displays, it captures the attention of passersby, encourages them to enter your store, and creates a unique experience for customers.

Increase visibility and attract customers inside the store

Illuminated screens placed in windows or outside instantly capture attention with their dynamism and visual quality. Unlike static posters, these displays allow impactful messages to be shared in real-time. DOOH (Digital Out Of Home) plays a crucial role here by increasing your store's visibility to passersby, even in saturated environments. Using software like Disign, you can easily manage your screens to display attractive promotions, events, or messages that encourage customers to walk in.

Easily manage time-limited or location-specific promotions

With Disign, managing promotions becomes a breeze. You can schedule and broadcast specific offers based on time, location, or season without manual intervention. Whether it's for seasonal sales or flash promotions, this flexibility allows you to effectively capture customer interest and increase sales.

Create a modern and innovative experience for your customers

Digital signage strengthens your brand image by modernizing the in-store experience. By broadcasting personalized content, such as tutorials, tips, or the history of your business, you create an emotional connection with your customers. According to a study by POPAI, 79% of consumers feel that screens reduce the perceived wait time at checkout, improving their satisfaction and fostering loyalty.

Stimulate sales and increase revenue

Showcasing a flagship product or specific services on your screens can directly influence purchasing decisions. By guiding customers through the store, you encourage upselling and increase your revenue.

In summary, in-store digital signage is a powerful marketing tool that combines modernity, flexibility, and efficiency to improve the customer experience, enhance your brand image, and boost your sales. Disign offers the ideal solution for managing your content and maximizing your results.

What content to display on your screens for in-store signage?

Digital signage is a powerful tool for improving communication and attracting customer attention with varied and strategic content. Here's how to fully leverage your in-store advertising screens, whether they’re in the window or inside.

Promotions and new products

Highlight your special offers, new products, or seasonal promotions directly on your store window screens. Digital signage captures passersby’s attention with bright and attractive content, encouraging them to enter your storefront window. These screens are particularly effective at maximizing the impact of your promotional campaigns and increasing sales.

Events and company news

Use your in-store advertising screens to communicate about special events, like store openings, trade show participations, or exclusive campaigns. For example, store opening displays can generate excitement and attract new customers from day one.

Loyalty programs and practical information

Broadcast useful content like your loyalty programs to encourage customers to return, as well as practical information such as your store hours, contact details, and reminders of your services. Store hours displays are essential to ensure customers know when you're open.

Engagement with customers

Strengthen the emotional connection with your customers by broadcasting content about your company’s story, tips, or product tutorials. This provides a modern and engaging image of your store while increasing customer loyalty.

Mandatory and legal in-store displays

Screens are also an excellent way to comply with regulations, such as mandatory store displays: safety instructions, no smoking signs, or emergency numbers. By combining them with your promotional content, you optimize the use of your digital displays.

By integrating varied content into your in-store advertising screens, you maximize their impact. Digital signage is not only a promotional tool but a powerful lever for informing, engaging, and retaining customers while meeting legal requirements.

How to implement digital signage in stores?

In-store digital signage is a modern and effective solution for improving visibility, attracting customers, and optimizing their experience. Here’s how to successfully implement it using the right tools like Disign, the ideal software to manage all your advertising screens.

Choosing the right displays

For optimal signage, several types of displays can be installed:

• Standard screens: Ideal for storefront windows to capture the attention of passersby.
• Digital totems: Perfect for guiding customers or broadcasting promotions.
• Touch kiosks: These encourage interactivity and customer engagement.
• LED panels: Ultra-bright, they guarantee maximum visibility, even outdoors.

With Disign, you can easily manage all these displays using its optimized player, compatible with any screen. It is secure, cost-effective, and offers complete flexibility, regardless of the resolution or type of equipment used.

How to integrate Disign into your strategy?

The Disign software is fully SaaS, meaning it’s accessible from any connected device, without the need for complex installation. Simply connect your screens to start broadcasting your content: a true plug and play solution. With its intuitive interface, you can schedule your store promotional displays, update your campaigns in real-time, and customize messages for each site or screen.

Content planning and management

Organize your content based on strategic times:

• In the morning, highlight the day’s promotions to attract early customers.
• During sales or special events, focus your campaigns on your store window displays to maximize impact.
• Broadcast practical information like store hours to meet visitors' expectations.

Compliance with legal requirements

Screens can also be used to display regulatory information such as:

• Store hours displays
• Mandatory store displays (safety instructions, no smoking signs, etc.).

With smart planning, the right displays, and the use of Disign, in-store digital signage becomes a powerful lever to promote your offers, enhance the customer experience, and meet legal obligations.

The benefits for customer experience with in-store displays

In-store digital signage has become an essential tool for improving the customer experience. With modern technologies like store window screens, touch kiosks, or LED panels, it offers an innovative and engaging interaction that transforms the customer journey.

Offering a modern and innovative concept

By integrating in-store advertising screens into your stores, you offer your customers an immersive and connected experience. These digital displays modernize your brand image and reinforce the perception of an innovative business. Whether it’s showcasing your promotions or broadcasting inspiring videos, digital signage creates a professional and attractive environment. Additionally, tools like storefront windows captivate the attention of passersby and encourage them to enter, thus increasing foot traffic.

Visual engagement and interaction

Dynamic content on interactive screens or touch kiosks captures attention more effectively than static displays. Customers can explore your offers, check out loyalty programs, or discover product tutorials with a click. Store window screens are also perfect for promoting your store promotional displays, making your communication more attractive and impactful.

Reducing stress and improving wait time

Waiting in stores can become a pleasant experience thanks to digital signage. By broadcasting informative or entertaining content, you improve the perception of wait time. Consumers find that screens reduce the feeling of waiting.

Building a connection with in-store displays

Use your signage to tell your company’s story, offer tips, or provide tutorials. This content enriches the customer experience while strengthening their emotional attachment to your brand.

In-store digital signage improves customer satisfaction while reinforcing your brand image and boosting sales.

Why choose Disign for your in-store digital signage?

In-store digital signage is a powerful lever to transform the customer experience and boost your business performance. With Disign, you opt for a simple and effective solution to manage your digital displays. Here’s why you should choose Disign for your in-store signage:

• Simple and intuitive management: With Disign, you can quickly and easily create, manage, and schedule your content.
• Real-time updates: Quickly adapt your content to changing circumstances.
• Flexibility: Disign adapts to all types of screens and offers a scalable solution.
• Reliability and security: The cloud-based solution guarantees secure access and reliable content management.
• Boost your ROI: Maximize the impact of your in-store signage by offering more targeted and personalized communication.

With Disign, you ensure the success of your digital signage strategy and offer your customers an innovative experience.