DOOH- Dynamic Outdoor Display Solutions

DOOH (Digital Out-Of-Home), or outdoor digital signage, is revolutionizing outdoor advertising by offering unprecedented possibilities for ad agencies and businesses. Unlike traditional OOH, which relies on static displays, DOOH enables dynamic and interactive communication through digital screens that capture the attention of passersby in strategic locations.

Increasingly common, these LED panels can be found in train stations, shopping malls, and alongside roads, delivering impactful advertisements tailored to their environment. This new form of communication has become a cornerstone of modern marketing strategies.

In this rapidly expanding domain, Disign, our digital signage software, stands out as the ideal solution to efficiently manage your DOOH campaigns. Discover why Disign is the key to your success.

What is DOOH?

DOOH (Digital Out-Of-Home) is a major innovation in digital signage, referring to digital advertising displayed on screens located in strategic public spaces such as shopping malls, train stations, and high-traffic areas. Unlike traditional static OOH, DOOH enables dynamic, interactive, and real-time contextualized communication.

The growing importance of DOOH lies in its ability to effectively capture the attention of passersby through attractive and personalized visual content. This medium offers advertisers unique possibilities, such as tailoring messages to contextual factors: weather, time of day, traffic flow, or the present audience. The result is a higher engagement rate and more impactful campaigns.

With global growth projected at +12.6% over five years, DOOH has become an essential tool for businesses. A solution like Disign, a next-generation digital signage software, allows you to fully leverage this revolutionary medium.

Why integrate Disign into your DOOH strategy?

Simplified and Centralized Screen Management

With Disign, you can manage your entire network of digital screens, whether LED, LCD, OLED, or QLED, from a single platform. Thanks to its full compatibility with all types of screens, both indoor and outdoor, and its connectivity options (Wi-Fi, Ethernet, 3G, 4G), Disign adapts to all your needs.

Our promise? "No blank screens." With 24/7 monitoring and an intuitive interface, Disign ensures maximum reliability and simplified management, even for extensive screen networks in multiple geographic areas. Batch actions make managing large-scale projects a breeze.

Disign is also scalable and robust, powered by its dedicated operating system, Disign OS. This allows for regular, reliable updates for both applications and firmware. You’ll benefit from up-to-date features and enhanced security over the long term.

Ultra-contextualized and automated DOOH digital signage campaigns

One of Disign’s standout features is its ability to deliver contextualized and personalized advertising campaigns, automated with criteria such as:

• Weather-based ads: Adapt your advertisements to the weather. For example, promote umbrellas during rain.
• Traffic flow targeting: Reach pedestrians and drivers based on peak hours and high-traffic zones.
• Sales and stock-responsive ads: Sync campaigns in real time to promote products based on internal data.

With advanced multi-user management and customizable roles and permissions, Disign is particularly suited for ad agencies and communication firms.

The platform also integrates with real-time APIs, offering endless possibilities to enhance your content with dynamic data (weather, sports scores, schedules).

With Disign, you’ll have a powerful, scalable solution tailored to the demands of modern DOOH campaigns.

Tangible benefits of DOOH with Disign

Adopting DOOH with Disign means harnessing a modern, impactful, and flexible advertising medium that effectively grabs your audience's attention. With luminous digital screens, advertising messages enjoy higher visibility compared to traditional static paper posters. Here are the key advantages offered by Disign.

Unlimited creativity and flexibility

DOOH unlocks the potential for original and engaging ad campaigns. With Disign, advertisers can personalize content in real-time to match their audience and context. For example:

• Create weather-reactive or geolocated campaigns tailored to specific needs.
• Add interactive elements like QR codes, virtual reality effects, or motion recognition features to maximize engagement.

Thanks to programmatic technology integrated into Disign, every message can be optimized and made unique, enabling infinite creativity that static, traditional displays cannot match.

Eco-friendly and responsible communication

DOOH is also a more sustainable alternative. Unlike paper posters, there’s no need to produce, print, or physically replace materials. This significantly reduces waste and resource consumption.

With Disign, your campaigns are not only more eco-friendly but also more relevant. Display only content tailored to your audience and timing, avoiding unnecessary and costly printing.

Unmatched impact power

Bright screens naturally draw the eye and improve the retention of advertising messages. Placed in strategic locations such as train stations, subways, or busy commercial streets, they ensure a captive and qualified audience.

With Disign, leverage a robust, high-performance solution to maximize the impact of your DOOH campaigns and achieve your marketing goals effectively.

Use cases for Disign in DOOH

The Disign software revolutionizes DOOH campaign management with its advanced features and flexibility. Here are some concrete use cases to maximize the impact of your advertising campaigns.

Advertising campaigns in shopping malls

Shopping malls are strategic locations for reaching a diverse, captive audience. With Disign, you can install LED screens to display promotions or special campaigns tailored to major commercial events like Black Friday, Christmas, or sales seasons. Personalize your content in real-time to capture the attention of consumers in these high-traffic areas.

Display networks in train stations or airports

In train stations and airports, Disign enables the combination of real-time information broadcasting (e.g., delays, safety messages) with geolocated advertisements. These high-traffic spaces offer a unique opportunity to reach millions of travelers while providing useful information that reinforces the impact of advertising messages.

Outdoor advertising panels in public spaces

DOOH panels installed in public spaces can be synchronized based on road traffic flow or pedestrian density in urban areas. With Disign, your messages adapt in real-time to these variations, optimizing their relevance and visibility.

Storefront screens for local shops

Storefront screens managed via Disign allow local businesses to grab the attention of passersby with impactful visual content such as product videos, flash sales, or special promotions. This is an ideal solution for increasing in-store traffic.

With Disign, tailor your DOOH campaigns to any environment and maximize your return on investment.

Why choose Disign over other digital signage software?

Disign stands out from the competition with its advanced contextualized campaign management, thanks to its ability to connect with real-time data. This software lets you manage a large network of screens while offering an ultra-intuitive interface, ensuring quick and efficient adoption. Additionally, Disign provides 24/7 technical support, ensuring continuous assistance.

When it comes to advanced features, Disign offers multi-device connectivity, from traditional screens to interactive kiosks, and enables automated scenarios, making campaign management fully autonomous. These features make Disign the ideal solution for businesses looking to maximize the impact of their DOOH campaigns while simplifying their operations.