Manage and broadcast your digital signage on your screens

What is digital signage?

Digital signage, also known as dynamic display, is a modern technology that enables the broadcasting of multimedia content (videos, images, text) on digital screens in real-time and remotely. It replaces traditional paper displays in many industries, offering a more modern, flexible, and interactive communication solution.

Today, digital signage is everywhere: in businesses, restaurants, airports, banks, shopping malls, hotels, as well as sectors like healthcare, education, retail, advertising agencies, and industry. It allows tailored personalized messages for each location, while enabling centralized content management over a network of screens.

This technology is particularly used in digital marketing and digital out-of-home advertising (DOOH) to effectively reach audiences outside their homes. With SaaS solutions like Disign, digital signage enables remote content management, automation, and quick adaptation to communication needs, whether for advertising campaigns, internal information, or in-store promotions. Digital signage transforms how businesses communicate with their clients and employees.

What is the purpose of digital signage?

Digital signage is a powerful tool that helps modernize and unify communication within a company, thereby strengthening its brand image. By replacing traditional paper displays with digital screens, you create an impactful visual experience, capturing the attention of your clients, prospects, or employees.

Whether in shop windows, public spaces, or inside your premises, digital signage allows you to broadcast real-time messages remotely, 24/7. This flexibility is ideal for showcasing products and services in an interactive manner. You can also develop targeted and personalized communication strategies, while eliminating the costs and constraints associated with paper printing.

Digital signage is also an effective way to enhance the experience and engagement of your clients and employees. Through multimedia content, you can inform, educate, or entertain your audience, thereby strengthening your relationship with them. It lets you share your values, create emotion, and bring your message to life in a modern way. This type of communication, both internal and external, becomes a strategic lever to boost your visibility, business, and communication.

How does digital signage and screen communication work?

Digital signage relies on synergy among three main components: a management software, a player (local engine), and a display device. This system broadcasts multimedia content in real-time across a network of screens, providing modern and centralized communication.

• Digital signage software: This is the core of the system, often offered as a SaaS solution, accessible directly via a web browser. With software like Disign, you manage your screen network from anywhere without prior installation. The interface enables managing content (videos, images, text), scheduling broadcasts, and controlling each screen remotely, allowing users to easily customize and automate campaigns.

• The player: Acts as a local engine connecting the software to the screens. Some screens integrate this technology (Tizen, Android), making the player optional. However, for greater flexibility, an external player can be used. Cost-effective options like Android players or the Disign OS Player (optimized for Disign) ensure smooth performance. Users can also choose compatible options such as BrightSign, Windows, or other embedded technologies.

• The display device: Flat screens, interactive kiosks, LED panels, projectors, or digital podiums—these devices display the programmed content. The player controls their operation, ensuring each screen delivers the desired messages: promotions, internal information, marketing campaigns, etc.

This integrated system transforms digital communication. It offers centralized management, automated distribution, and flexibility that modernizes your marketing tools. Using software like Disign, you have an innovative way to engage your audience and effectively communicate messages both internally and externally.

What are the benefits of digital signage for a business?

Digital signage offers numerous benefits to businesses of all sizes by revolutionizing their internal and external communication.

• Capture attention with captivating content
  Digital signage uses multimedia content (videos, animations, real-time data) to grab the attention of customers and employees. Its visual impact makes it more effective than traditional mediums.

• Adapt in real-time and integrate external data
  Screens can display dynamic information, such as the weather, news, or specific business data. Personalized content increases the relevance and impact of messages.

• Provide an interactive experience with touch capabilities
  Touch screens allow users to navigate through targeted and personalized content, ideal for interactive kiosks, retail outlets, or trade shows.

• Reinforce corporate culture and engage employees
  Digital signage broadcasts internal messages, highlights achievements, and shares company values, enhancing employer branding and team motivation.

• Boost digital transformation
  This tool integrates seamlessly into a digital strategy, modernizing communication and making the business appear more innovative to clients and employees.

• Simplify and centralize content management
  Using a dedicated software, messages can be scheduled, updated, and automated on multiple screens in real-time without physical constraints.

• Target information and enhance user experience
  Messages can be tailored to the location, audience, or time, making communication more relevant and engaging.

• Save costs and reduce environmental impact
  By eliminating the expenses of paper printing, digital signage cuts costs and supports an eco-friendly approach.

With its many advantages, digital signage becomes a strategic lever to innovate, engage, and optimize business communications.

What equipment is required for digital signage?

To set up a digital signage system, three main components are required: a computer, a player, and a display device.

• A computer to control the digital signage software:
  The software is the core of your digital signage solution. From a computer, you configure your campaigns, create scenarios, and schedule content distribution. With Disign, everything is managed easily via a web browser, without complex installation. You can control your screen network in real-time, wherever you are.

• A player to stream content to screens:
  The player is a connected box that transmits content from the digital signage software to the screen. It can be an external device, directly plugged behind the screen, or integrated into screens equipped with technologies such as Tizen, Android, or Windows. Disign also offers its own player, Disign OS, specifically optimized for maximum performance. This flexibility lets you choose the solution best suited to your infrastructure and budget.

• A digital display device to showcase your content:
  The screen or display device is what your audience sees. Options include flat screens, video walls, digital totems, interactive kiosks, LED panels, or window displays. With Disign, you can easily manage all these devices, offering great versatility for your campaigns.

With these three components, you have a complete and efficient solution to enhance your communication.

Why use digital signage software?

Digital signage software is an essential tool to modernize and optimize an organization’s visual communication. Here are its main advantages:

• Centralized and remote management
  With software like Disign, you can control your entire screen network, regardless of the manufacturer (agnostic), from a single interface. Remote management allows you to update, schedule, and distribute content in real-time, from anywhere.

• Advanced features for optimized management
  The software allows you to program dynamic content like news, weather, menus, or promotions, and synchronize screens for perfect consistency. It includes MDM (Mobile Device Management) tools to manage screens: reboot, shutdown, or application reload with a single click.

• Flexibility and customization
  Campaigns can be tailored based on locations, audiences, or times. Updates to photos, videos, or text can be made in just a few clicks without printing costs or physical intervention.

• Suited to all needs
  For large businesses or advertising agencies, the software offers permission and role management, ensuring complete control over communication. Content can even be displayed offline, ensuring continuity.

• Cost savings and increased responsiveness
  Unlike paper signage, digital signage eliminates recurring costs for printing and manual updates while increasing responsiveness to market changes.

• Integration and innovation
  Modern software integrates with third-party systems, such as social networks or real-time data feeds, offering unlimited possibilities.

Using digital signage software means enhancing your communication, reducing costs, and offering an innovative and engaging experience.

How does digital signage software work?

Digital signage software like Disign transforms visual communication into a powerful, targeted, and easy-to-manage tool. Operating in SaaS mode, it requires no local installation and can be used from a web browser, making management easy and accessible from anywhere.

The software controls screens via players, integrated or external, which execute instructions in real-time. These players synchronize the content to be displayed and work even offline, ensuring uninterrupted service. The system allows for precise scheduling and planning of signage campaigns, adapting to business needs.

It offers advanced features, including creating dynamic content with real-time data. Integrations through APIs and webhooks connect with third-party tools to enhance campaigns. Features like screen zoning, MDM-based screen control, and access to creative applications like Canva or Adobe Express make its use both flexible and intuitive.

With Disign, you can display a variety of formats: videos, images, PDFs, HTML pages, audio, and more. The software also includes eco-friendly features, such as screen power optimization and reduced bandwidth consumption by syncing media only when necessary.

Whether you’re an SME or a large corporation, the software offers collaborative management with defined roles and validation steps, ensuring full control over your communications. It adapts to diverse needs, such as highlighting products, services, events, or showcasing your social media platforms.

Which screen should you choose for digital signage?

When selecting a screen for digital signage, it is essential not to settle for a consumer-grade screen, as these models are not designed for professional and intensive use. It is better to opt for a professional digital signage monitor to ensure optimal performance, extended durability, and consistent image quality, even with heavy use.

If the screen is intended for window display or exposure to direct sunlight, brightness becomes a critical factor. To ensure optimal visibility, even in sunlight, you should select high-brightness screens. These screens can reach brightness levels of 3000 to 4000 cd/m² and are specifically designed for visibility in bright environments.

Additionally, for consistent readability, some screens offer adaptive brightness, which allows the screen to automatically adjust to ambient lighting conditions. This reduces glare at night while maintaining good visibility during the day.

For outdoor installations, using protective enclosures is recommended to shield the screen from weather conditions and ensure its longevity. Lastly, the screen size should be chosen based on its position and viewing distance to deliver an optimal experience for the audience. A well-thought-out choice of monitor and setup ensures maximum performance and user satisfaction.

How does content broadcasting work? Can it be scheduled and managed remotely?

Content distribution with a digital signage software is simple and flexible. Using dedicated tools, you can create playlists and scenarios directly within the software, then schedule them according to a predefined calendar. This allows you to specify display times based on your needs. For example, you can configure the software to display a specific scenario every year on December 25th, between 9 AM and 7 PM. This advanced event management greatly simplifies long-term scheduling.

The digital signage software allows you to pre-program content tailored to each screen based on geography, time, or a target audience. You can import media (images, videos, PDFs, etc.) or create custom graphics directly in the software's integrated editor, offering great flexibility for content creation.

Once your campaigns are ready, you can deploy them with one click across your entire network of screens, whether they are local or remote. Remote control is enabled through the software’s intuitive interface, allowing you to manage, adjust, and update content without physical intervention at each screen. This automation streamlines display management and ensures smooth and consistent communication across all your media.

What is the cost of a complete digital signage solution?

The cost of a complete digital signage solution depends on several factors, but it is mainly proportional to the number of players installed in your screen network. At Disign, our solution starts at €10/month per player. This price includes the use of an internal player integrated into a digital signage screen, which is the base cost for smaller setups.

If you require additional features or more flexible equipment, Disign also offers an external player priced at €99. This player is specifically designed to provide optimal performance and ensure compatibility with all types of screens. A major advantage of our external player is that it is scalable, meaning it can receive all latest security updates and benefit from new features without limitations.

In contrast, an embedded player, integrated into certain screens, has significant limitations. These players are often less scalable and can quickly become outdated since they do not always receive regular updates. Additionally, if you want to integrate third-party applications or older systems, embedded players might lack compatibility, limiting flexibility and durability in your setup.

Therefore, investing in an external player ensures greater flexibility, continuous updates, and extensive compatibility for your digital signage solution.