You have a project involving digital signage or the creation of interactive applications, and you’re wondering which technical solution is the best fit. Here are the possible options:

• You have the internal expertise and want to develop your own solution.
• You choose an existing solution like Disign, our digital signage software.

To be completely transparent, Disign was born from an initial attempt at in-house development, as no solution at the time met our specific needs.

One might think that digital signage is just about displaying a playlist or using a carousel or slideshow library. However, if it were that simple, Disign wouldn’t have taken several years to develop. It’s essential to understand that a seemingly simple result hides a great deal of technical complexity, much like a Google search that, on the surface, only shows links but requires a complex infrastructure to operate.

Your digital signage requirements may seem simple, but they conceal a complexity that Disign aims to make invisible, allowing you to focus on your core business: marketing, internal communication, promoting offers, providing information, or even creating interactive applications.

MDM (mobile device management) for your players

Managing players is a crucial point often overlooked during initial development. Managing devices via an MDM is essential for controlling, monitoring, and managing your players in real time. With Disign, we handle:

• Hardware
• Operating systems
• A dedicated maintenance network (DisignOS)
• Device management
• Application distribution
• Complete digital signage management via our low-code platform

With Disign, all this is already included, saving you considerable development effort.

Multi-platform management

Another important aspect is multi-platform management. You need to decide on which type of devices you want to deploy your solution: Android, Windows, or even Linux. Each platform imposes specific constraints, such as display or orientation limitations on Android TV. If you work with AOSP (Android Open Source Project), you won’t have access to Google services, which will make MDM management and application distribution much more complex.

Developing your own operating system also involves managing OTA (Over The Air) updates atomically, not to mention the ongoing maintenance of your applications. These tasks require significant technical expertise, often outside the core business of many companies.

Heavy applications required

It’s common to think that simply embedding a website into your digital signage application is sufficient. In reality, this leads to numerous problems. Embedded applications are often necessary to ensure optimal security and support for offline mode. Additionally, using embedded browsers on screens like those from Samsung or LG often leads to significant limitations: lack of synchronization, inability to handle real-time events, or even failure to properly test application performance.

With Disign, you have access to a robust infrastructure designed specifically for embedded applications, with intelligent bandwidth and media management to ensure smooth and performant displays.

Efficient media management

Unlike a standard website, managing media in digital signage is much more complex. It’s not just about displaying images or videos; you need to synchronize events, manage high-resolution content, and enable real-time interaction with other external events. Disign's engine has been specifically developed for this, ensuring optimal performance, even in demanding environments.

We also efficiently synchronize the necessary resources, downloading only modified elements to optimize bandwidth and prevent interruptions, especially in environments where many players are operating simultaneously, such as shopping malls.

Simplified feature addition

One of the major advantages of Disign is the ease of adding new features. For instance, creating a new scene in our studio takes only a few minutes. By contrast, developing new features in-house can lead to regressions and unexpected issues, especially if the original design didn’t anticipate these future developments.

With Disign, you benefit from a wide range of pre-integrated and tested components, covering aspects such as OAuth authentication, third-party API integration, and the management of administrative applications.

Conclusion: save time and simplify

Time is a key factor in digital signage projects. In-house development can be costly, complex, and time-consuming. With Disign, you have an all-in-one solution, designed to be easily maintainable and scalable.

Our studio allows you to manage your campaigns, players, and scenes with ease. Whether you're a company looking to modernize its communication or launch interactive marketing campaigns, Disign provides the power and flexibility you need, without the complexity of in-house development.

Don’t reinvent the wheel. Save time, conserve your resources, and focus on what truly matters: your communication strategy and business goals. Try Disign today!